irose Social Presents: Overnight Staycation at The Ritz-Carlton, Laguna Niguel with Andiamo Luggage

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From November 6th to November 7th, the irose Social team hosted three top-tier Los Angeles influencer attendees (and their plus ones!) to a luxurious overnight staycation getaway at the Ritz Carlton, Laguna Niguel with Andiamo Luggage. From displaying brand new Classico Carry-Ons by Andiamo Luggage on each influencer’s King Bed to stocking both the luggages and luxe marble bathroom with much-needed travel essentials (skincare, cosmetics, footwear, sleepwear, etc.), we wanted to ensure that our influencers were pampered and well taken care of as soon as they check into their Ocean View Guestrooms.


From 2:00PM - 3:30PM, we allowed our influencers to check-in and settle into their hotel rooms before the festivities started! Thanks to the Ritz-Carlton staff, they surprised our guests with an intricate dessert spread that included a customized Andiamo Luggage Shortbread Cookie, three chocolate dipped strawberries, a piece of white chocolate shaped like a surfboard with the influencer’s respective Instagram handle on it, and a white chocolate starfish with crushed graham cracker crust “sand” lined underneath.

Once we gave our influencers enough time to film a few Instastories and unpack, we all met in the lobby for a quick hotel tour around the property. Bringing their respective Classico Carry-Ons with them (thank you 360 mobility feature!), our resident photographer captured a few 1-on-1 photoshoots for each influencer. If you don’t publish an Instagram photo, did you really go on a staycation? ;)

Once our photoshoot was over, it was time for an intimate candlelight dinner at Raya! Every seat displayed a personalized menu with each guest’s name written on the top header in intricate cursive lettering, followed by a list of pre-set appetizers, entrees, and desserts. As we dug into our delicious seafood entrees (which is what Raya is known for!), we shared a few laughs and exchanged fun stories before heading to our respective hotel rooms for the night.


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The very next morning, our group met at the Fitness Center at 9:00AM for morning yoga class! After all, can you tell us a better way to start the day than to partake in outdoor yoga class with a beautiful view of Laguna Beach while listening to the waves crash on to the shore peacefully? But wait, it gets better than this…

Directly following morning yoga class, our influencers went straight to The Ritz-Carlton Spa to get pampered with a 30-minute California Dreamin’ Massage. We wanted our influencers to leave the property in a relaxed and blissful state, and a half-hour massage did just this! After their spa day, we allowed our influencer attendees to explore the property on their own for the remainder of the day. It was great to see our influencers get to know one another on a more intimate level at this staycation event all the while allowing them to take the time to relax.


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With every single irose Social event (be sure to search the hashtag #iroseEvent on Instagram for a gallery of our past media events!), we aim to connect the influencer community through hosting intimate and exclusive activations. By keeping our events small-scale all the while maintaining quality and creativity, our main objective is to have our influencers to leave with in-depth connections and a memorable and fulfilling staycation experience. And with our recent “irose Social Presents: Overnight Staycation at The Ritz-Carlton, Laguna Niguel with Andiamo Luggage” event, our team is confident that we’ve accomplished our mission.


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Lastly…

The irose Social team wanted to give a special THANK YOU to the Andiamo Luggage team, our gifting sponsors, and all of our influencer attendees for joining us at our overnight staycation with The Ritz-Carlton, Laguna Niguel x Andiamo Luggage!


Influencer Guestlist:


Gifting Sponsors:


Burke Williams x Lady M Cakes Afternoon Delights

On August 9th, 2018, the irose team hosted the “Burke Williams x Lady M Afternoon Delights” event on a casual Thursday afternoon. Over delicious crepe mille cakes and coffee, we invited 12 Orange County influencers to partake in a fun and intimate afternoon learning about all things beauty and skincare from the Burke Williams team and their luxurious H2V skincare collection.

During the first hour, we allowed our influencer attendees to mingle with one another, order their top choice of desserts and drinks, and document the behind-the-scenes of our event through fun and interactive Instastories. As soon as the clock struck 12:00, our guest speaker from the Burke Williams team walked up to the front of the room to address a very important topic of today - the importance of skincare.

“Did you know that the collagen levels in your face drop from 1-2% each year?” This shocking fact and more opened up our eyes towards the necessity of skincare and how it plays a beneficial role in our everyday lives. By the end of the day, the guest speaker went through a detailed “what’s-in-your-Burke-Williams-goodie-bag” review and the important functions of  behind each H2V product. While the H2V Triple C Accelerator restores collagen back into our skin, the H2V Buff Exfoliator eliminates impurities from our skin and is best used while taking a shower. To top it all off, the Burke Williams team gifted each influencer attendee their very own 3-Day Spa Pass so that she has access to the luxurious amenities that Burke Williams Day Spa has to offer.

After learning so much about the contents of their goodie bag, our influencers shared with the irose team how much they loved the intimacy and exclusivity of our events. Not only do we aim for our events to create new friendships, but we are proud that we have met our goal with each and every event - to create memories that last a lot longer than one’s recently published Instagram post. We aim to create a difference in our media events with the hopes that one day, our events and influencer attendees can give back to the community in a positive and influential way.



Nicole (@curvestocontour)








THACKER NYC x Fig & Olive Blogger Brunch

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So what's a better way to spend a Thursday morning than with a delicious and aesthetic brunch setup at the renowned Fig & Olive in Melrose Place in addition to taking home your very own Lola Camera Bag from THACKER NYC? Honestly, we couldn't think of a better way to spend a weekday morning! Since the team at iRose Social is all about hosting intimate events where our influencer attendees can take home amazing memories, newly made connections, and fun goodie bags, we had an amazing time organizing this event from beginning to end. Keep reading if you want in on the full scoop of this influencer event!


We allowed our guests munch on delicious Crostini appetizers and mingle amongst themselves before playing a fun icebreaker game to introduce everybody to one another. Over cocktails and a few laughs, the room was filled with good vibes and positive energy once everybody shared a fun fact about themselves. Throughout the meal, our resident photographer captured fun behind-the-scenes images in addition to doing an exclusive 1-on-1 editorial photoshoot with each of our influencers. At Fig & Olive in Melrose Place, we reserved the private Garden Room for an exclusive and intimate blogger brunch. On every seat, we placed a personalized name card, one Lola Camera Bag (with a Twyla Twilly Scarf inside the bag!) from THACKER NYC, and one customized menu. In fact, we designed our tablescape to radiate a fresh summer theme with beautiful floral arrangements and customized menus that included accents of white, orange, and green. As soon as our influencer attendees arrived, our friendly and attentive Fig & Olive waiter, Cyrus, made sure that everybody's needs were accommodated throughout their entire meal.

We allowed our guests munch on delicious Crostini appetizers and mingle amongst themselves before playing a fun icebreaker game to introduce everybody to one another. Over cocktails and a few laughs, the room was filled with good vibes and positive energy once everybody shared a fun fact about themselves. Throughout the meal, our resident photographer captured fun behind-the-scenes images in addition to doing an exclusive 1-on-1 editorial photoshoot with each of our influencers.

Soon after, the main course was served followed by an exquisite dessert. Everybody was pleased with both the aesthetics and quality of the entrees served at Fig & Olive, and we made sure to communicate this strongly to the staff who were helping us out the entire day. 

Lastly, the iRose Social team wanted to say a special thanks to both THACKER NYC and Fig & Olive for partnering up with us on such an epic event! Be sure to follow along on @irose.social for frequent updates and check out our HIGHLIGHTS REEL called "fig&olive" on our Instagram page for behind-the-scenes photos and clips!



Haute Couture Fitness Styling Suite Ft. Maddy Grace x iRose Social

On the morning of April 5th, 2018, the iRose Social team partnered up with Maddy Grace from @themadgrace to host an exciting event that celebrated both fitness and health. Located on the luxurious rooftop of H Hotel Los Angeles, we threw an event that you don't see too often on social media. We called this event the "Haute Couture Fitness Styling Suite" and invited only an exclusive amount of influencers to this intimate event. From 10:00AM - 1:00PM, we had a few fashion and fitness influencers drop by to style and take home their favorite workout gear from Adrenalina Activewear, comfortable workout shoes by Ryka, and sponsored goodies by nutpods, Lorissa's Kitchen, Coola, and Ancient Nutrition. If you missed the behind-the-scenes event, be sure to keep on reading for further details or check out the HIGHLIGHTS REEL on our Instagram (@irose.social)!

Compared to your average media event, the iRose Social team always strives to create events that focus on creativity, intimacy, and quality. In other words, we strive to host intimate events with exclusive influencers so that everybody leaves the event getting to know one another better and creating memories that you don't often have from other events. And that's exactly what we accomplished at our Haute Couture Fitness Styling Suite.

First off, we allowed our influencers to browse through our clothing rack filled with brand new Adrenalina Activewear pieces. After changing into their new workout gear, then it was photoshoot time! At this event, we had our in-house photographer host any exclusive 1-on-1 photoshoot with each of our influencers so that they would be able to publish editorial images from our event on their Instagram pages!

On top of receiving workout goodies from Adrenalina Activewear and Ryka, we can't forget about the food! Not only did we offer a DIY Yogurt Bar prepared by H Hotel Los Angeles for our guests, but we also aesthetically laid out healthy jerky from Lorissa's Kitchen and protein bars from Ancient Nutrition for those who wanted to dig into some healthy light bites. And of course, who wouldn't crave coffee in the morning?! Thanks to Nutpods, we were all able to satisfy our coffee cravings with their healthy creamer.

We couldn't have been happier with the aesthetics of this event and we cannot wait for the next one! Be sure to follow us on Instagram at @irose.social for updates!



iRose Social x Jolii Cosmetics Afternoon Delights

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On February 22, 2018, the iRose Social team was delighted to host an Afternoon Delights Influencer Event called "iRose Social x Jolii Cosmetics" from 1:00 - 3:00 PM at the famous crepe mille cakes shop otherwise known as Lady M in Irvine. With a total party of 14 influencers, we had a great time mingling with like-minded creatives over coffee and delicious crepe mille cakes.

At this event, we introduced our lovely ladies of Orange County and Los Angeles to a few of our favorite participating sponsors - Jolii Cosmetics, THACKER NYC, Bright Endeavors, COOLA, and Kestan. Our aim of this event was to create an intimate setting for creative influencers to network with each other all the while enjoying the aesthetic decor and bites. Additionally, we had our resident photographer, Sharon Litz, capture quality Instagram content for all of our attendees to post on their social media channels. Not only were influencers able to shoot and take home an aesthetic tablescape of sponsored goodies, but they were able to take a few photos outside for those who prioritize lifestyle feeds and #ootd shots.

Special thanks to Lady M for allowing us to host this event at their shop, to all of our sponsors who participated, and to all of our guests who attended! For anyone who missed out on the behind-the-scenes of this fun event, you can check out our Instagram page (@irose.social) and the event hashtag #iRoseSocialxJoliiCosmetics for additional photos. With that, we absolutely cannot wait for the next event!



How To Beat The Instagram Algorithm

Ever since Instagram initiated their so-called "Instagram algorithm" update, influencers from all over the world have never experienced more difficulty in promoting their posts these days. Organic growth has become a struggle, and a lot of influencers started relying on various methods that actually end up harming their influence and exposure even more without their knowledge. Thus, iRose Social is here to save the day by sharing our foolproof tips on how to beat the Instagram algorithm once and for all.

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1. Focus on creating quality content.

Although having a high amount of numbers is an important part of this industry, the quality of your content is byfar one of the most significant factors to consider when building an organic audience. When you create unique and valuable content that draws your audience's attention, your following will build naturally. Also, quality content is not represented by one example, but can range anywhere from shooting aesthetically appealing photographs to picking up an eloquent writing style. As long as you keep hustling, have patience, and trust the process - the results will truly show for those who put in the time and the effort into their work.


2. Actively engage with your followers and the Instagram community.

Networking on Instagram is much like connecting with individuals at a public event. If you choose to only talk to your same circle of friends, you are only limiting the amount of connections that can bring you growth and opportunities. However, if you are open to breaking out of your shy tortoise shell by interacting with new faces, you'd be surprised how much you can benefit from additional connections.

Going back to Instagram, you want to actively engage with the role models who constantly inspire you. In fact, engaging with established influencers of a high following does wonders in increasing your visibility to various other influencers.

Another tip includes hopping on the Explore Page of Instagram and interacting with various accounts that you genuinely like by liking and/or commenting on their photos. Ideally, you want to target accounts that align with your niche so that like-minded creatives can see your posts as well. If you take the time to leave a kindhearted compliment on a few influencers' pages per hour, you'd be surprised just how much genuine engagement you will gain.


3. Be active on Instastories and be yourself!

The reason why Instastories is such a hit these days is because you are able to see an influencer's personable side that isn't as clearly shown through curated photos on Instagram. In other words, the more likely you update your Instastories with interesting content, the more likely you are able to strongly connect with your audience. Ideally, it makes the most sense to keep the overall length of your Instastories short, but it really depends per influencer and what they are trying to promote. As long as your Instastories are of value (whether it be promoting positivity, humor, or knowledge), your audience will truly appreciate every second of your Instastories.


4. Tag your location in every Instagram photo and respectively on Instastories (if you are comfortable with doing so).

Location tags are another effective way to increase your page's visibility to a targeted audience. For example, if you tag "Huntington Beach, California" in your latest Instagram photo, there's a high chance that Huntington beach followers or residents will find your page if they search that location tag.

In contrast to Instagram, the location tag on Instastories can potentially drive hundreds of viewers to your page if the content is intriguing enough. If you have a Business Account on Instagram and look at your Instastory statistics, you will know if your Instastory has been featured on a respective city's Instastories if the city appears as one of your "first" viewers on the top of the page. In other words, the more often you travel and tag your location, the more often you expose your page to other cities (and their residents)!


5. Hashtag Instafamous, hashtag blessed.

Just kidding, please don't use those hashtags mentioned above. However, using certain "popular" hashtags can really work in your favor if you post your Instagram photo at the peak hours that your followers are active. We've done the research for you and discovered that mixing viral hashtags along with less popular hashtags is the most effective way to promote your Instagram account, especially when you change up these hashtags every day. It may be tedious, but the effort will be worth it when you're attracting new people to your page on the daily. Also, the maximum amount of hashtags you can use is 30, so be sure to take advantage of these thirty leads!

To break it down into simpler terms, let's go over the difference between a viral hashtag and less popular hashtag. A viral hashtag such as #ootd has over 155,556,661 mentions, while a less popular hashtag like "outfitofthemonth" has 1,182 mentions. The more viral the hashtag, the more likely your post will be drowned out by various other posts that share the same hashtag. On the other hand, unpopular hashtags may keep your post active for a while longer, but not many people will end up searching this hashtag. Hashtags are utilized so that people can search through various posts under a certain category (aka the hashtag), much like a search engine similar to Google.

Although the usage of hashtags is very popular but not explained clearly to every influencer, it makes the most sense to achieve a balance between viral and unpopular to get the best of both worlds.


6. Respond to your comments in a timely and considerate manner.

Nobody likes that bitch who receives 50 comments on every post and replies to NONE of them every time - this distance makes her look entitled, conceited, and "too busy" for her followers. The golden rule of thumb is to reply to your followers for the first 15 minutes or at least an hour after posting, but it's not a dealbreaker if you can't stick to this kind of routine. Obviously, life gets busy and not everybody has to strictly follow this guideline, but it's definitely appreciated by your followers if you kindly thank or reply back to them within 24 hours. And responding back to your followers doesn't include clicking the "heart" button on every comment you receive without sending any words back - that's just pure laziness. Be sure to take the time and talk to each and every one of your commenters - they will truly appreciate your time and are more likely to engage with you in the near future if you give off approachable and welcolming vibes.


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7. The more reposts, the better!

One of the most effective ways to increase your visibility and exposure is to be reposted by both feature pages and brands that you collaborate with. If you aren't already featured or tagged by established feature pages, you can escalate the process of being reposted by tagging popular feature pages yourself on your own Instagram photo based on your feed's style. A few examples of established feature pages include BeautifulDestinations, DameTraveler, AmericanStyle, etc. Regarding brand collaborations, you always want to strive to create beautiful content without half-assing your work so that you increase the chances of being reposted by businesses with a huge following. In other words, the more brands you work with, the more likely you will be reposted on their page and gain a natural influx of followers!


8. Videography triumphs photography content in today's digital world.

Have you ever noticed how when you scroll through your Explore Page on Instagram or your Facebook newsfeed these days, your entire screen blows up with video after video? Yep, the algorithms of Instagram and Facebook now favor videos because pictures have become too saturated in the social media industry. Thus, if you're looking to grow your page, we recommend diving into videography and posting at least one video per week to expand your viewership while it's still new and trending. Of course, videography is not a dealbreaker when it comes to social media growth, but we do highly recommend looking into it if you have the time or passion. 


9. Network with a group of girls in your niche.

You know the term #squadgoals or #girlsquad? Yeah, that shit is actually proven to be effective on Instagram. When you follow a certain influencer that you look up to on Instagram and he/she poses with his/her squad, aren’t you just a little bit tempted to see who this inspirational influencer hangs out with? That’s right, stalk away. It’s okay - we all do it anyways.

We’re not saying to get brunch with the most popular influencers in town just to get a quick boost of social media exposure. Instead, we want to promote the idea of networking often and finding that ONE group of influencers that make you feel more passionate, cared for, and loved than when you’re without them. When you show off your favorite blogger babes to your followers and they do the same, your combined audiences will see the strength and value of your close-knit friendships and will be most likely to follow all of you. Now that’s how you network!


How To Grow Your Brand And Monetize Quickly As A Creative Freelancer

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Do you feel like your creative freelancer career isn’t propelling as fast as you want it to? Do you want to take the next big step and start monetizing off of your creative skills? If so, this post is for all of our photographers, illustrators, graphic designers, and writers out there! So without further ado, let’s get started!

If the opportunity does not exist, create it.
— iRose Social
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1. Strive to the best in your field.

Before you even apply marketing strategies towards growing your freelance career, you need to be able to truly excel at your skillset and know how to maximize your strengths.

Truth be told, not many people are meant to succeed in the creative freelancer industry because of two key factors - lack of direction and lack of self-motivation. Because you become your own boss, there’s no stable and consistent 9-5 paycheck that will appear in your bank account by the end of the day. In other words, your hustle determines your paycheck.

However, one absolute way to know that you’re meant for the creative field is that you strive to be the absolute best at what you do - that you have the determination and ambition to put your best foot forward every passing day. Additionally, you need to be able to develop a unique strength from your skillset and create value from your work to make a living out of this lifestyle. Essentially, your skillset needs to carry a “marketability” factor. Marketability is derived from a combination of your unique skillset, profound research of competitors, and basic knowledge of current trends. If you want to monetize off of your creative content, your work needs to have buyer value.

For example, if you are the greatest coffee mug photographer of all time but there is no audience or customer base for that, you lack buyer value. Therefore, your chances of monetization are slim.


2. Develop two skillsets that complement each other.

The creative industry is filled with “sharks” who are always trying to outcompete you. By developing two (or more) skillsets that that go hand-in-hand, you automatically rank higher in the hierarchy of creative freelancers. The bottom line is that launching a creative freelancer career is difficult, especially if your specific field has limited job opportunities. However, if you manage to acquire two complementary skillsets, this versatility will only widen up your job opportunities in the creative workplace. By being the jack of all trades, you become invaluable to your employer.

For example, if you are an established blogger who promotes products through sponsored social media posts but you’re also a professional photographer, you widen up the number of job opportunities available to you. Additionally, you can increase your rates because you can offer more services and/or create a content creation/social media promotional package deal with a client.

Other examples include:
- Illustrator who picks up a graphic designer position
- Blogger who picks up a journalism position
- Writer who picks up an English tutor position
- Social Media Influencer who picks up a social media manager position for other companies

By being a versatile and highly adaptable worker, you have a higher chance of being able to monetize from multiple outlets. As a passionate creative freelancer fighting for your dreams, struggle and uncertainty is inevitable. However, the key is to keep your momentum going and not give up when times are tough. Coming from two freelancers who have experienced the ups and downs of forging their own careers, we encourage you to stay focused and not lose sight of your goals. With passion, hard work, and good intentions, you’ll discover for yourself that the creative freelancer lifestyle is highly rewarding. By securing your dream freelancer career, there’s no greater satisfaction than building a career purely from scratch doing what you love for the rest of your life.


3. Connect with like-minded and inspiring freelancers in your field.

Although the idea of developing a strong network with ambitious and like-minded individuals is often overlooked in the creative industry, the most successful freelancers ensure that they effectively connect with inspiring mentors and supportive allies. In fact, befriending individuals in the same creative field serves as one of the most effective ways to drastically push you further towards achieving your goals.

By sharing a similar vision and end goals, you naturally become a more driven and focused individual when you surround yourself with compatible, hard-working individuals. In addition to compatibility, you also need to have a good read of character and form a mutually beneficial partnership where you both can grow and learn from each other. When you both set short-term and long-term goals, you naturally hold each other accountable and ensure that you rise to the top together.

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4. Be at five different places at once.

As a creative freelancer, one of the top methods to increase the visibility of your brand is to take advantage of free online advertising platforms. Not only does this include all social media platforms such as Instagram, Facebook, LinkedIn, and Pinterest, but you should also look into creative freelance websites such as Behance, FreeeUp, and Honeybook, etc. By being active on multiple influential platforms and advertising methods, you can further expose your brand to potential clients. Ultimately, the key to increasing sales is a combination of providing relevant services with high buyer value and increasing brand awareness to reach new leads.

In addition to promoting yourself on numerous social media channels, you also need to be constantly reaching out to brands for available work opportunities. Introduce yourself, your services, and inquire if the brand or client is interested in creating a partnership with you. If the brand isn’t interested at the moment (or at all), kindly request that they keep your records on file if they do happen to open up a new opportunity. And if all goes well and the brand accepts your proposal, then congratulations - you’ve scored a new client to add to your professional portfolio!

Also, the brutal truth comes down to the fact that if you hold the talent but lack the opportunity, you are simply not working hard enough. If you truly believe that you have the ability and potential to make it big in the creative freelancer world, then you should be able to without excuses or complaints.


5. Be persistent and proactive.

If you sit around and wait for a work opportunity to come knocking on your door, think again - it’s probably not going to happen. It’s like waiting for fetch to happen. Gretchen, stop trying to make fetch happen!

All humorous Mean Girls references aside, opportunities will only come to those who are persistent and proactive in chasing their short-term and long-term goals.

The route to becoming an established creative freelancer involves the act of continually searching for opportunities and honing your skillsets. As a creative freelancer, utilizing one’s time wisely is a critical step towards growing his or her brand. Limit distractions by focusing on your current goal, and always jump at the opportunity to increase your productivity. If you strive to build an iconic brand that successfully creates high buyer value without compromising your unique creative style, you’ve found the secret formula for success.

Score Your Dream Collaboration With The Perfect Media Kit

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Have you always dreamed of working with your favorite brand, but don’t know how to get there? Well, that’s where your media kit comes into play. Designing a flawless and professional media kit will help you land the gig of your dreams because it showcases your previous work as well as adds credibility to your brand. But first, let’s go over what the definition of a media kit is and what information your media kit should consist of to score the collaboration of your dreams.

 

What is a media kit?

A media kit is a PDF document that includes your brand’s vital information. This includes, but is not limited to, your brand’s analytics, brand’s mission statement, and previous collaborations that you have worked on with various clients. Think of your media kit like your resume - the more polished and presentable it looks, the more qualified and professional you look to companies.

 

Why do you need a media kit?

A media kit paves the way to bigger and better collaborations as well as adds that extra credibility factor to your brand. If you lack a media kit and choose to write a long detailed email explaining what your brand is about, it’s easy to lose your client’s attention and drift away from the main focus of your email. By simply sending over a polished media kit along with a quick backstory about why you are a qualified candidate for a particular collaboration, you strongly present your brand’s information in a clear and concise way.

 

What information should I include in my media kit?

To each their own, but a standard media kit should include the following:

  • About Me section: Your brand’s mission statement
  • Blog website & social media handles
  • Brand’s blog & social media analytics (unique visitors, page views, & monthly views)
  • Brand’s blog & social media demographics (age/location of your target audience)
  • Previous collaborations/partnerships
  • Services offered (ex: sponsored Instagram post(s), sponsored Instastories, sponsored blog post, etc.)
             - Optional: Prices/Rates for each service
 

How do I make a media kit? Is investing in a professional media kit template worth the investment?

If you want to save some moolah and create a media kit on your own, go right ahead! However, we do highly recommend purchasing a media kit template or paying a professional to design your media kit, as you do want to impress your clients right off the bat.

Luckily for you, one of our co-founders, Sharon Litz, designs professional media kits for bloggers tailored to your brand’s every need. If you are interested in a customized media kit that will capture the interest of your clients, Sharon’s the gal to go to for an aesthetically appealing and organized media kit. Be sure to check out a preview of the media kit template that she created for Michelle Sun of @missmisschelle down below. Ever since Michelle ditched her not-so-impressive media kit template and started sending out Sharon’s media kit to various clients, Michelle has noticed a huge improvement when it comes to working with more established brands.

 

Example of @missmisschelle's Media Kit


Contact Sharon Litz at sharinaone@gmail.com if you are interested in stepping up your media kit game and want to secure the collaboration of your dreams.


How detailed or wordy should my media kit be?

The more words and content you include, the more potentially confusing your media kit will appear to clients. Always keep your content up-to-date, and always be open to making changes to your analytics, demographics, and collaborations rates whenever necessary. We highly recommend sticking to a media kit with three to six slides max - ain’t nobody wanna read a 10-page novel length powerpoint slide these days. As long as you highlight your brand’s most important and “brag-worthy” assets, you’re basically set and don’t need to include any additional information. If the client is interested in your work, they will do further research by heading over to your blog and social media platform. Media kits are designed for a quick and fast introduction to your brand (similar to a resume), whereas your major platforms represent a more lengthy and detailed “cover letter”.


Thank you so much for reading our informative blog post and we hope that this article has helped encourage you to create your first media kit ever or at least improve your current draft! If you’d like to read about any other helpful topics that relate to blogging or content creation, please let us know in the comments section below what else you’d like us to talk about on the blog! Until then, we’ll see you next week!

 

Six Tips To Create A More Positive Life & Mindset

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It's easy to fall victim to negativity when things don't seem to go according to plan, but we're here to encourage you to stay POSITIVE through it all! At iRose Social, we are all about creating positive vibes and fostering a supportive community so what better topic to write about than six tips on how to create a more positive life and mindset for yourself? If you want to positively change one (or more) of your life aspects for the better, then be sure to keep on reading!


“Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.” -Niccolo Machiavelli

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1. Maximize your strengths by lowering your weaknesses.

Life isn’t about immediate results and instant gratification; it’s about the long haul. If you want to see effective results, you have to continuously invest time and effort into your work (or yourself) without being discouraged by failure or lack of motivation.

First and foremost, you have to be honest with yourself if you want to improve any of your life aspects. Analyzing and admitting your weaknesses is the first step towards character change and growth. From there, you need to actively eliminate these weaknesses by turning them into strengths or new opportunities. By translating your weaknesses into strengths, you only set the pathway towards becoming a stronger and wiser individual.


2. Create realistic goals and write that shit down.

When you create a visual roadmap of your life and your desired destination, it’s easier to set sight on your goals and visualize the steps it takes to get there. Also, writing down your goals will keep you accountable if you stay on track or divert off of your path of goal-chasing. Break your goals down into precise details and steps and work your way towards achieving your ultimate goals. Take note of what short-term and long-term goals you want to achieve and assign a reasonable deadline to each. From there, it's up to you, your dedication, and your hustle to complete these goals by the "assigned" due date.


3. Instead of exerting useless energy comparing yourself to others, channel this energy towards the right direction by improving your own skillsets.

If you are constantly comparing yourself to others, you are only limiting your growth and setting yourself up for disappointments and self-doubt. By focusing or obsessing over another individual’s life, you miss out on the opportunity of creating your unique success story. After all, developing feelings of jealousy or envy over another person’s success will only deduct from your own success story. Use this time instead to work on yourself and your life goals.


4. Remove toxic people from your life. Sayonara bitch.

Breathe in positivity and exhale negativity. Surround yourself with the right crowd to boost feelings of self-love, self-confidence, and self-esteem. By exposing yourself to a group of like-minded individuals, you are able to learn and grow together by working towards similar passions and goals.


5. Approach life with a problem-solving mindset.

If you always complain about the same problem with no solution in mind or lack the desire to solve your problems, you will always find yourself unsatisfied with your current situation. By harboring a go-getter attitude and actively searching for solutions to your problems, you are only creating a more stress-free and productive lifestyle for yourself.


6. Learn to balance productivity and fun in a healthy and effective manner.

Learning how to have fun all the while staying on task is one of the most efficient ways to get work done. By approaching your to-do list in a light-hearted, yet ambitious manner, it's easier to stay focused and productive with the tasks at hand. If you are always high-strung and stressed about work, you are only exerting more stress and unhappiness on your body both mentally and physically. By letting loose a little, you allow yourself to be more open to new and creative ideas, which will only better the quality of your work in the long run.


If there's one main message that we want to convey to you all, it is to always do your best in maintaining a positive attitude and mindset, especially through tough times. A lot of people tend to lose sight of their goals or give up too quickly when faced with multiple obstacles, but you'll always be a stronger person in the end if you stay persistent and focused on your goals.

Remember that every day is another day to work on yourself, so take advantage of the opportunity to make little and gradual improvements wherever you see fit. By being open to change and growth, you can only move up from here and become a better version of yourself from this day forward.

Thank you so much for reading this inspirational blog post and don't forget to click the heart button at the bottom of this post if you enjoyed this read! Until then, we'll see you next week and don't forget to follow @irose.social on Instagram for your daily dose of inspiration and helpful tips!


Top Tips To Achieve The Perfect Flatlay Shot

Want to accomplish the perfect flatlay, but don’t know where to start? We’ve got you covered! On today’s blog post, we’ve compiled a few top tips to up your Instagame for your next product flatlay!



“Flatlay is beyond photography. It’s photography that combines design.”
- Sharon Litz (@sharonlitz) from www.sharinaone.com


Tip #1: Establish a theme.

It’s important to be mindful of the color palette and props you incorporate into your flatlay. For example, you might want to rethink that red lipstick or Christian Louboutin’s you just threw into the mix if you’re promoting a natural product. Additionally, one way to enhance this eco-friendly message is to add more "natural" props, such as a banana leaf or water droplets. After all, your chosen color palette and props need to complement the hero product instead of competing with it.

 For this Tom Ford image, Sharon uses mascara, perfume bottle, and shiny jewelry to evoke the feeling of glamour and luxury.

For this Tom Ford image, Sharon uses mascara, perfume bottle, and shiny jewelry to evoke the feeling of glamour and luxury.

 

Tip #2: Use natural lighting.

If you’re looking to shoot a basic flatlay with even lighting, setup your flatlay outside and shoot in the morning before the sun is fully out or an hour before sunset. The reason being, you want to avoid harsh lighting and opt for a more neutral and balanced light source. Avoid harsh lighting at all costs. As long as you have enough light, you can always add more brightness to an image during the editing process. On the other hand, you cannot fix a photo if it is too bright.

If you can only shoot indoors, your best bet is to shoot near a wide window that lets in natural light. Also, your image will turn out much better if you set up your flatlay station around a neutral or cooler toned background. It's harder to edit an image that is too warm.

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Tip #3: Use props, textures, & shadows to enhance your flatlay.

Invest in a couple of basic flatlay necessities - white posterboards, marble paper, furry sheepskin rugs, etc. Remember what we said about being mindful of your props? We also suggest using neutral props like candles, vases, marble trays, flowers, and books like depicted in Sharon's images. In fact, flowers are probably Sharon's favorite go-to prop because they can work with any theme and effortlessly elevate your image.

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Tip #4: Flatlays aren’t always flat.

Get creative with it! Experiment with different angles and composition. Plus, adding bokeh further enhances the focus of your star product, as that is the primary subject to draw the eye in. Regardless of what elements you use, we find that trial and error works best when it's time to shoot your products.

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We hope that these four tips helped elevate your flatlay game the next time you want to showcase a few of your favorite products on Instagram. Please let us know in the comments below which tip resonated with you most and don't forget to follow us on Instagram at @irose.social! Until then, we'll see you next week!


TRAVEL: Hotel G San Francisco

Located just across the street from Union Square, we had the honor of taking over Hotel G San Francisco's Instagram account for five days. Whether we were filming a hotel room tour or wishing everybody a good morning by dancing to Snapchat's funky music, we had a fun time showing our followers around on our San Francisco adventures.

With the friendliest of staff, convenient valet parking, and an Instagram-friendly room, our stay at Hotel G San Francisco couldn't have been more memorable. Thank you so much Hotel G for hosting us at your hotel and to everybody who tuned into our Instastories and Instagram updates during our stay! This won't be the last time iRoseSocial will visit San Francisco so be sure to check out our Instagram and blog for future travel updates! For a more detailed hotel recap from Michelle or Sharon's perspective, be sure to check out their individual blog posts down below.

Michelle's Hotel Recap

Sharon's Hotel Recap


MEDIA EVENT: Unicorn Drinks at Pengo Drink Station

What's refreshing, innovative, and adorable enough to post on your Instagram feed in time for summer? Pengo Drink Station's Unicorn Drinks, that's what!

In celebration of summer '17 as well as the opening of the OC Night Market, iRose Social has cordially invited over 35 social media influencers to try out this top secret drink. This unicorn drink features a split cup sitting in an actual unicorn floatie! Our guests could either choose from two types of milk teas or lemonades. After the event ended, our favorite foodies were encouraged to feature their favorite unicorn drink photos for the very first time on Instagram, introducing to the world of social media this innovative drink idea that will not be released to the public until June's OC Night Market. Be sure to search the Instagram hashtag #OCunicorn to see a gallery of photos from this event!

Additionally, we want to thank Shop Bexo, Eyemimo San Francisco, Creme And Sugar, Sleekhair, and Stefano's Laguna Hills for joining us at this media event! If you're headed to the OC Night Market this June, be sure to tag us on Instagram at @irose.social and hashtag #OCunicorn so we can see your awesome photos!

Best,

iRose