On August 9th, 2018, the Irose team hosted the “Burke Williams x Lady M Afternoon Delights” event on a casual Thursday afternoon. Over delicious crepe mille cakes and coffee, we invited 12 Orange County influencers to partake in a fun and intimate afternoon learning about all things beauty and skincare from the Burke Williams team and their luxurious H2V skincare collection.
During the first hour, we allowed our influencer attendees to mingle with one another, order their top choice of desserts and drinks, and document the behind-the-scenes of our event through fun and interactive Instastories. As soon as the clock struck 12:00, our guest speaker from the Burke Williams team walked up to the front of the room to address a very important topic of today - the importance of skincare.
“Did you know that the collagen levels in your face drop from 1-2% each year?” This shocking fact and more opened up our eyes towards the necessity of skincare and how it plays a beneficial role in our everyday lives. By the end of the day, the guest speaker went through a detailed “what’s-in-your-Burke-Williams-goodie-bag” review and the important functions of behind each H2V product. While the H2V Triple C Accelerator restores collagen back into our skin, the H2V Buff Exfoliator eliminates impurities from our skin and is best used while taking a shower. To top it all off, the Burke Williams team gifted each influencer attendee their very own 3-Day Spa Pass so that she has access to the luxurious amenities that Burke Williams Day Spa has to offer.
After learning so much about the contents of their goodie bag, our influencers shared with the irose team how much they loved the intimacy and exclusivity of our events. Not only do we aim for our events to create new friendships, but we are proud that we have met our goal with each and every event - to create memories that last a lot longer than one’s recently published Instagram post. We aim to create a difference in our media events with the hopes that one day, our events and influencer attendees can give back to the community in a positive and influential way.