Have you always dreamed of working with your favorite brand, but don’t know how to get there? Well, that’s where your media kit comes into play. Designing a flawless and professional media kit will help you land the gig of your dreams because it showcases your previous work as well as adds credibility to your brand. But first, let’s go over what the definition of a media kit is and what information your media kit should consist of to score the collaboration of your dreams.
What is a media kit?
A media kit is a PDF document that includes your brand’s vital information. This includes, but is not limited to, your brand’s analytics, brand’s mission statement, and previous collaborations that you have worked on with various clients. Think of your media kit like your resume - the more polished and presentable it looks, the more qualified and professional you look to companies.
Why do you need a media kit?
A media kit paves the way to bigger and better collaborations as well as adds that extra credibility factor to your brand. If you lack a media kit and choose to write a long detailed email explaining what your brand is about, it’s easy to lose your client’s attention and drift away from the main focus of your email. By simply sending over a polished media kit along with a quick backstory about why you are a qualified candidate for a particular collaboration, you strongly present your brand’s information in a clear and concise way.
What information should I include in my media kit?
To each their own, but a standard media kit should include the following:
- About Me section: Your brand’s mission statement
- Blog website & social media handles
- Brand’s blog & social media analytics (unique visitors, page views, & monthly views)
- Brand’s blog & social media demographics (age/location of your target audience)
- Previous collaborations/partnerships
- Services offered (ex: sponsored Instagram post(s), sponsored Instastories, sponsored blog post, etc.)
- Optional: Prices/Rates for each service
How do I make a media kit? Is investing in a professional media kit template worth the investment?
If you want to save some moolah and create a media kit on your own, go right ahead! However, we do highly recommend purchasing a media kit template or paying a professional to design your media kit, as you do want to impress your clients right off the bat.
Luckily for you, one of our co-founders, Sharon Litz, designs professional media kits for bloggers tailored to your brand’s every need. If you are interested in a customized media kit that will capture the interest of your clients, Sharon’s the gal to go to for an aesthetically appealing and organized media kit. Be sure to check out a preview of the media kit template that she created for Michelle Sun of @missmisschelle down below. Ever since Michelle ditched her not-so-impressive media kit template and started sending out Sharon’s media kit to various clients, Michelle has noticed a huge improvement when it comes to working with more established brands.
Example of @missmisschelle's Media Kit
Contact Sharon Litz at firstname.lastname@example.org if you are interested in stepping up your media kit game and want to secure the collaboration of your dreams.
How detailed or wordy should my media kit be?
The more words and content you include, the more potentially confusing your media kit will appear to clients. Always keep your content up-to-date, and always be open to making changes to your analytics, demographics, and collaborations rates whenever necessary. We highly recommend sticking to a media kit with three to six slides max - ain’t nobody wanna read a 10-page novel length powerpoint slide these days. As long as you highlight your brand’s most important and “brag-worthy” assets, you’re basically set and don’t need to include any additional information. If the client is interested in your work, they will do further research by heading over to your blog and social media platform. Media kits are designed for a quick and fast introduction to your brand (similar to a resume), whereas your major platforms represent a more lengthy and detailed “cover letter”.
Thank you so much for reading our informative blog post and we hope that this article has helped encourage you to create your first media kit ever or at least improve your current draft! If you’d like to read about any other helpful topics that relate to blogging or content creation, please let us know in the comments section below what else you’d like us to talk about on the blog! Until then, we’ll see you next week!